Collingwood Football Club to Launch Web3 Brand, PieVerse
The Collingwood Football Club today partnered with ePlays, an organisation revolutionising the sports industry with blockchain technology. This partnership makes Collingwood the first AFL club to invest into Web3 and blockchain experiences. ePlays is a pivotal player in making web3 experiences across sport more accessible in Australia. Collingwood GM of Marketing, Product & Digital, Brad Schultz, shared,
“PieVerse is where the Web3 journey begins for our club, our members, and our supporters, as Collingwood looks to explore new ways for our stakeholders to connect. We are building a truly decentralised ecosystem, connecting partners with members, rewarding fandom, and ultimately enhancing experiences via blockchain technology.”
With the emergence of Web3, Collingwood wants to be at the forefront of technology, solidifying ourselves as a leader in the digital landscape. “As sports organisations around the world realise the potential of blockchain technology, Collingwood will find new ways for its members and supporters to connect and help shape the future of the club.
How will PieVerse begin?
The key to unlocking your way into the PieVerse will be through the first release of 1000 Genesis Keys. The Genesis, or Master Keys, are essentially digital memberships, allowing fans to interact with the club like never before and allowing holders to shape the future of Collingwood and the Pieverse.
A fan’s membership, their Master or Genesis Key, will allow fans to interact with the club like never before; allowing holders of this Genesis Key ways to shape the future of Collingwood.
Experience the future of fandom
To gain the ultimate access, and stay up to date with the PieVerse, join our newly formed Collingwood Discord.
